ABOUT US | TNAADO

WHAT IS TNAADO?

PRIVATE EQUITY INVESTMENTS & HOLDINGS

TNAADO provides seed capital for small - medium size businesses that are not listed on public markets.

DISTRIBUTION NETWORK & SERVICES

TNAADO operates a unique, strategic and lean warehousing and fulfilment operation. Offering 3PL services to Canadian based clients.

ECOMMERCE CONSULTING & INCUBATOR

With years of experience and a talented team, TNAADO provides hourly rated services and Incubator services.

IN-HOUSE E-COMMERCE VENTURES

TNAADO actively continues to launch new brands and close exit deals. Reinvesting the profits into bigger and better more premium product lines.

The TNAADO Story: A Journey of Resilience & Triumph

At first glance, TNAADO’s success may appear swift and seamless, but the true story is one of relentless struggle, major setbacks, and extraordinary challenges. Behind every milestone lies hard-fought victories, immense perseverance, and the ability to overcome seemingly insurmountable obstacles.

TNAADO was founded during the COVID-19 pandemic, a time of uncertainty and unprecedented disruption. While this period created unique opportunities, it also introduced unparalleled hardships, requiring bold, ethical, and strategic action. From supply chain crises and skyrocketing costs to logistical bottlenecks and market volatility, TNAADO and its leadership have navigated a business world defined by adversity.

Yet, through sheer determination and adaptability, TNAADO has not just survived—but thrived. Battling global economic downturns, industry disruptions, and unpredictable challenges, the company has forged an empire built on innovation, resilience, and bold decision-making.

TNAADO is more than a company—it is a force of ambition, an unshakable presence in commerce, and a testament to perseverance. No matter the obstacles, TNAADO will continue to build, innovate, and create great businesses

NOTE: Visuals & graphics on this page are old resources from different points in the TNAADO timeline.

NOVEMBER 2020.

TNAADOVENTURES.COM Went live.

JANUARY 2021

First orders of bulk inventory from the Pacific.

NOVEMBER 2021

On November 11, 2021, TNAADO filed a trademark application with the USPTO for its first brand, "SLUEKIE," one of two bedding brands developed by the company. This marked a significant step in establishing its presence in the home textiles market.

DECEMBER 2022

TNAADO successfully sold a bedding and textile brand ( Not SLUEKIE ), marking a key achievement in its portfolio. However, the company also faced substantial financial setbacks due to an unexpected Amazon account deactivation, resulting in significant losses. Despite these challenges, TNAADO remained resilient, focusing on rebuilding, diversifying its brand strategy, and strengthening its e-commerce presence for long-term stability.

SUMMER 2023

TNAADO gradually resumed warehousing operations, optimizing logistics and inventory management to ensure efficiency. With a renewed focus on e-commerce, the company strategically re-entered online sales, rebuilding momentum and expanding product offerings. By leveraging improved infrastructure and refined strategies, TNAADO positioned itself for sustained growth in the evolving digital marketplace.

JANUARY 2024

While grappling with increased economical struggles as a result of overleveraging and compounding losses, TNAADO still pushed forward; maintaining most positions although slowing new investments. Sales continued to increase, stable and steady progress. At this time surpassing $13M in Revenue across 100+ Amazon Seller Accounts.

WINTER 2024

TNAADO’s recovery is progressing strongly, with profits surpassing debt obligations. Funding has been strategically allocated to key areas, including staffing, proprietary technology, a new warehousing facility, and a brand revamp. Additionally, efforts are focused on integrating our Amazon Distribution Network with new investments and optimizing our streamlined incubator services.

DECEMBER 2020

TNAADOVENTURES.COM Although unsuccessful, reached a significant audience and received much needed feedback.

FEBRUARY 2021.

TNAADO Went live on Amazon, fulfilling orders with FBA and FBM.

JANUARY 2022

After surpassing $5 million in revenue, TNAADO officially incorporated and expanded its operations by subleasing office and warehouse space in Ajax, Ontario, marking a significant milestone in its growth.

2022 - 2023

Founder & CEO Ethan Daley navigated intense challenges and high-stakes conflicts while managing the loss of TNAADO’s original Amazon account. Despite these obstacles, he remained committed to both personal and professional growth. Shifting focus, he steered TNAADO toward strategic long-term investments and private equity opportunities, laying the foundation for a resilient portfolio backed by a bold three-year growth plan.

WINTER 2023

TNAADO successfully reinstated its main Amazon seller account, leading to an immediate surge in purchasing and rapid sales growth. While the company remained profitable, past losses and aggressive expansion had resulted in overleveraging. As a result, a significant portion of cash flow was allocated to debt servicing to protect assets, stabilize operations, and maintain long-term sustainability. Despite these financial pressures, TNAADO remained focused on growth, strategic reinvestment, and strengthening its market position.

SUMMER 2024

Clearing out old inventory to make room for fresh stock from new brands and ventures, gearing up for an exciting 2025.

JANUARY 2025

TNAADO launches the new year with new hires, sales onboarding, and incubator expansions. At this pivotal moment, we move full speed ahead, backed by a talented team and over five years of experience.

Some of Our Partners

We work over 500 service providers for everything from Legal, Brokerages, Accounting, Liquidations, Logistics, Marketing and More!

250+

B2B CLIENTS

500+

PROFFESSIONAL PROVIDERS IN OUR NETWORK

4+

TNAADO BRANDS

12+

EQUITY POSITIONS IN STARTUPS

The Founder’s Journey:

Ethan P. Daley & the Birth of TNAADO

TNAADO was founded by Ethan P. Daley, whose journey began while juggling multiple part-time jobs across various industries. His early roles included working as a distribution center laborer (Canpar, Express Employment Agency), food preparation and merchandising (Superstore, Metro, No-Frills, Swiss Chalet, and McDonald’s), and B2B sales (NDA). In addition, he enlisted as a reservist in the Canadian Armed Forces as an Armoured Crewman at The Ontario Regiment—all while attending Sinclair Secondary School as a high school student.

When the COVID-19 pandemic struck, Ethan’s ambitions of graduating high school, applying to the University of Toronto’s ROTMAN Business School, and pursuing a career in the finance sector quickly unraveled. The uncertainty of the world at that time forced him to pivot and create his own opportunities, leading to the foundation of TNAADO—a company born out of resilience, determination, and the ability to navigate immense adversity.

However, Ethan’s journey has been anything but conventional. He has endured significant personal hardship, including severe damages caused by pharmaceutical negligence. Legal action was pursued, and compensation was awarded in recognition of the harm suffered.

Beyond this, Ethan became a victim of systemic failures and injustice, including criminal neglect and unlawful actions by Durham Regional Police Services. This interference not only impacted his enlistment in the Canadian Armed Forces but also led to the loss of multiple jobs, threats to his safety, and forced relocation to protect his well-being.

Unfortunately, the challenges did not stop there. While further details remain undisclosed at this time, Ethan's story is a testament to endurance, perseverance, and the ability to build success in the face of overwhelming adversity.

Despite all obstacles, Ethan P. Daley continues to push forward—building businesses, creating opportunities, and proving that no setback is too great to overcome. TNAADO stands as a symbol of his unwavering determination, and its success is only just beginning.

Overcoming Adversity & Building TNAADO from the Ground Up

Despite facing severe personal challenges and hostile environments, Ethan P. Daley navigated unconventional paths to establish and grow TNAADO. By leveraging non-public transactions, private dealings, and B2B relationships accessed through non-traditional channels, he quietly built a thriving business without relying on conventional education, networks, or institutional support.

Unlike many entrepreneurs who follow structured career paths or academic prerequisites, Ethan has learned purely through experience, adapting to real-world business dynamics, market conditions, and high-stakes decision-making. This unconventional journey has come at a significant cost, leading to multi-million dollar capital losses—all of which were absorbed without external funding or outside investors.

TNAADO is entirely self-funded by Ethan P. Daley, with all profits continuously reinvested into the company’s operations, expansions, and strategic investments. Every step of TNAADO’s growth has been built on calculated risk-taking, relentless reinvestment, and the ability to maneuver through high-pressure business environments.

This commitment to self-sufficiency, reinvestment, and resilience has allowed TNAADO to flourish independently, proving that real success comes not from traditional credentials but from action, persistence, and the ability to overcome adversity.

Founder & CEO

Ethan P. Daley

Ethan Daley: Turning Adversity into a Legacy of Success

Ethan Daley has not only achieved his greatest goal—he has surpassed it.

Rather than accepting defeat and abandoning his aspirations in the finance sector, he has forged his own path by building a self-funded Private Equity Firm & Business Incubator. Through TNAADO, he actively funds, develops, and scales high-potential businesses, transforming innovative ideas into thriving enterprises.

Ethan’s passion goes beyond investing—he is deeply involved in every venture he supports. From launching and leading dozens of projects to funding groundbreaking initiatives, his commitment to creation and innovation is relentless. What started as a necessity has now become his life’s mission—to build, to create, and to prove that no obstacle, no force, and no challenge can stand in the way of true ambition.

TNAADO is more than a business—it is a testament to perseverance, vision, and the power of an unstoppable entrepreneurial spirit. Ethan Daley is not just building companies—he is building dreams.