Unwrinkled Beginnings: Redefining Anti-Aging with Purpose and Precisione

29.07.25 07:58 PM - By Babatunde Ogunnowo
Unwrinkled Beginnings: Redefining Anti-Aging with Purpose and Precision - Unwrinkled Blog

Unwrinkled Beginnings: Redefining Anti-Aging with Purpose and Precision

By Shubham Sharma, Founder of Unwrinkled

Anti-Wrinkle Bionic Strips

When I set out to build Unwrinkled, I wasn’t just launching another skincare brand, I was starting a conversation about ageing, simplicity, and skincare that feels effortless, effective, and elegant.

Like many entrepreneurs, my journey started with frustration. Skincare, especially anti aging, felt overwhelming and over engineered. Every product promised miracles but left me wondering: where is the honesty, the science, and the soul?

That’s where Unwrinkled was born: a high performance, minimalistic skincare brand rooted in transparency and real results.


Building with Intention


From the very beginning, Unwrinkled has been about more than just products. It's about creating a ritual, where self care meets science and beauty feels empowering, not performative.

Our hero product, the Anti-Wrinkle Bionic Strips with Firming Serum, is the result of months of R&D, thoughtful conversations with dermatologists, and countless iterations to ensure it delivers both function and finesse.

We chose clean, dermatologically safe ingredients and pushed for a design that looked as beautiful on your shelf as it felt on your skin. We’re not chasing trends. We’re solving a problem, quietly and confidently.


A New Chapter with Tnaado


Joining Tnaado’s incubator program came at the perfect time.

As a first-time skincare founder, I was navigating everything, from product development and packaging to GTINs and Shopify logistics. The Tnaado team stepped in not just as guides, but as partners. Their mentorship has helped me stay focused on what really matters: building a brand that lasts.

With Tnaado, I found clarity, structure, and a sounding board that genuinely wants founders to win. They’ve helped me sharpen Unwrinkled’s voice, simplify operations, and most importantly, keep my vision intact.

Tnaado logo

What’s Next


We’re gearing up for launch. Our pre-launch campaign is already bringing together a tight-knit community excited about aging well, on their own terms.

From behind-the-scenes R&D sneak peeks to our upcoming Instagram drops, we’re building excitement the Unwrinkled way, quietly confident, aesthetically bold, and grounded in care.

I’m beyond grateful to be one of the early brands in Tnaado’s incubator. It’s rare to find a team that believes in your vision before the market does. Tnaado did. And that’s what makes all the difference.

Unwrinkled is launching soon: Q4 2025. Be the first to experience skincare redefined.

Babatunde Ogunnowo