1) 59% of all traffic is mobile

What it means: Your storefront is a smartphone screen. If your site is “desktop first,” you’re losing half your audience instantly.

Quick wins (48h):

• Go mobile‑first: audit your Homepage, Product pages, Cart, Checkout on 3 device sizes.
• Add a sticky primary CTA (“Buy now,” “Book now”) that’s always visible.
• Rewrite your headlines in 6–9 words with a benefit, not a slogan.
• Place trust elements above the fold (payments, returns, delivery info).

KPI to track: Mobile conversion rate, LCP/INP/CLS, scroll depth, CTA clicks.

Biggest mistake: Hiding CTAs below the fold in favor of “pretty” blocks.

2) 0.1s faster on mobile = +8–10% conversions

What it means: Speed isn’t a technical vanity metric. It’s revenue. Milliseconds can mean the difference between an abandoned cart and a paid order.

Quick wins (48h):

• Set a speed budget (images <1.2 MB per page, JS <170 KB critical).
• Convert all images to WebP/AVIF + enable lazy‑loading.
• Delete unnecessary plugins/apps; unify your tracking with one clean container.
• Test real‑world Core Web Vitals (not just lab scores).

KPI to track: LCP <2.5s, INP <200ms, % of “Good” pages in Core Web Vitals.

Biggest mistake: Measuring only in Lighthouse lab mode—look at field data (CrUX, GA4).

3) ~70% of carts are abandoned

What it means: Friction kills sales: hidden fees, forced account creation, too many fields, clunky payment.

Quick wins (48h):

• Enable guest checkout + one‑click options (Shop Pay, Apple Pay, PayPal).
• Show fees and delivery estimates upfront on the product page.
• Reduce checkout to 3–5 essential fields max; add a progress bar.
• Trigger cart recovery sequences (email/SMS) with social proof + exact cart link.

KPI to track: Abandonment per step, % express checkouts, recovery rate.

Biggest mistake: Forcing account creation before purchase.

4) $87.8B GMV on Shopify (Q2 2025)

What it means: Your customers are already buying in the Shopify ecosystem. Ignoring its checkout standards and app ecosystem = swimming upstream.

Quick wins (48h):

• Treat Shopify as your product source of truth (SKUs, prices, stock).
• Connect Zoho CRM for a clean sales pipeline: lead → quote → signature → invoice.
• Enable enhanced e‑commerce tracking (GA4, pixels, dashboards from cart to payment).
• Stick to 1–2 essential apps. Prioritize performance > gimmicks.

KPI to track: AOV, checkout conversion, LTV, % express checkouts.

Biggest mistake: App overload → site slows → checkout breaks.

The TNAADO Playbook

• Custom Code (HTML/CSS/JS): mobile‑first, blazing fast, secure, SEO‑ready.
• Shopify: optimized checkout, clean catalogs, actionable analytics.
• Zoho: CRM + billing + support — all connected.
• Automations: quote → signature → invoice, cart recovery, post‑purchase nurturing.

Our approach matches what the market demands in 2025: go faster, simplify flows, and connect the entire chain from click to cash.